Careers Hub
All Job CategoriesWine merchant
Wine merchant
Vintner, wine trader
Wine merchants find new wines and buy and market them.
Average salary (a year)
£16000
Starter
£35000
Experienced
Typical hours (a week)
39.0 to 41.0 hours
a week
Work Hours
evenings / weekends / bank holidays
Explore future careers!
Explore career paths and plan your journey with insights into future professions.
Explore by job categories
AdministrationAnimal careBeauty and wellbeingBusiness and financeComputing, technology and digitalConstruction and tradesCreative and mediaDelivery and storageEmergency and uniform servicesEngineering and maintenanceEnvironment and landGovernment servicesHealthcareHome servicesHospitality and foodLaw and legalManagerialManufacturingRetail and salesScience and researchSocial careSports and leisureTeaching and educationTransportTravel and tourism
You can get into this job through:working towards this role; applying directly; a graduate training scheme; a professional course from a private training provider
Work
You could start in the wine trade as a sales assistant for an off-licence chain, a wine wholesalers or a supermarket.
Experience and qualifications gained through the hospitality sector may be useful in this role.
Business, sales and marketing experience may also be useful.
Direct Application
You can apply directly to get into this job. You'll usually need retail experience and extensive product knowledge to be an independent wine merchant.
Other Routes
You could start work with a large wine retailer as a graduate management trainee, if you have a degree. Employers will accept most subjects.
You could also take training through the Wine & Spirit Education Trust to build up your knowledge of the industry.
More Information
Career Tips
The ability to speak French, Spanish, Portuguese, German or Italian might be useful for working with overseas wine exporters.
Further Information
You'll find more advice about working in wine retail through the Wine & Spirit Education Trust.
Skills and knowledge
You'll need:
The ability to work well with others
To be flexible and open to change
Maths knowledge
To be thorough and pay attention to detail
Customer service skills
The ability to sell products and services
The ability to accept criticism and work well under pressure
The ability to use your initiative
Digital Skills Level
to be able to use a computer and the main software packages competently
Other Requirements
To work as a manager, buyer or importer, you’ll usually need a UK driving licence.
For retail sales you must be at least 18 years old.
Related Restrictions
Day to day tasks
In your day-to-day duties you could
look for potential new customers, cold call businesses like hotels and restaurants to create sales leads, order and display stock, organise promotions, including wine tastings, visit clients to offer advice on wines, in retail or wholesale venues, serve customers and take payment for goods, manage sales targets, write order quotes and keep accounts and records, try new wines and select new products to sell, follow and enforce the legal requirements for the sale of alcohol, recruit, train and organise staff
look for potential new customers, cold call businesses like hotels and restaurants to create sales leads, order and display stock, organise promotions, including wine tastings, visit clients to offer advice on wines, in retail or wholesale venues, serve customers and take payment for goods, manage sales targets, write order quotes and keep accounts and records, try new wines and select new products to sell, follow and enforce the legal requirements for the sale of alcohol, recruit, train and organise staff
Working environment
You could work at a store or at a client's business.
With experience you could become an independent wine merchant. You'll need funds and a well-researched business plan.
You could also progress to become a Master of Wine (MW). This is the British wine trader’s highest qualification.

Job profile data provided by The National Careers Service.
Help & Support
Support Knowledge Base & FAQs