Business Studies:Single

Course summary

The specification is structured into four ‘themes’, assessed across three examinations. This course has been designed to reflect this, and will take students through each theme in the following order: Theme 1 : Marketing and people • Meeting customer needs • The market • Marketing mix and strategy • Managing people • Entrepreneurs and leaders Theme 2 : Managing business activities • Raising finance • Financial planning • Managing finance • Resource management • External influences Theme 3 : Business decisions and strategy • Business objectives and strategy • Business growth • Decision-making techniques • Influences on business decisions • Assessing competitiveness • Managing change Theme 4 : Global business • Globalisation • Global markets and business expansion • Global marketing • Global industries and companies (multinational corporations).