Business Studies

Course summary

Over the 2-year programme students will specialise in Marketing and will secure an A-level equivalent qualification: Diploma in Business and Marketing (Equivalent to 2 A levels) To develop this pathway, the exam board has drawn upon the expertise of organisations such as Alton Towers and BT to make sure students develop the skills required by those wishing to work in this dynamic area. By integrating both traditional and current marketing techniques and media, this pathway highlights the importance of market research in creating a marketing strategy that can be delivered through co-ordinated, multi-channel marketing campaigns. The course is made up of 10 units that covers the fundamentals of Business but also a more in-depth and practical investigation of the marketing function. There are a variety of units and approaches to learning that make this course interesting and relevant to life today.