A level Business introduces learners to the dynamic business environment and the importance of entrepreneurial activity in creating business opportunities and sustaining business growth. The focus of the specification is to nurture an enthusiasm for studying business using contemporary contexts, allowing learners to develop an appreciation of the strategic, complex, and interrelated nature of business issues from a local to a global perspective. A level Business provides students with an excellent understanding of the world of both working in and running businesses from small start-ups to multinational corporations. Modern topics such as digital technology, e-tailing, social media marketing, lean production, globalization, ethics, and supply-chain management combine with the study of the four key business functions of Marketing, Operations, Human Resources, and Finance. Students will also gain an understanding of the wider political and economic environment in which business organizations operate. Throughout the course, students will be introduced to a range of tools, theories, models, and concepts that will enable them to analyze business performance and make proposals for future growth. Specific concepts include Investment Appraisal, Ansoff’s Matrix, Critical Path Analysis, Boston Matrix, Ratio Analysis, and Porter’s Five Forces