We engage with a broad spectrum of media forms, including music video, gaming, film marketing, TV and online media. Our focus is on how the media shapes the world we live in, how audiences engage with particular texts they love and also how the media uses its power when we look at media businesses. You will reflect on the work of many different media theorists and consider their thinking regarding the texts we examine. As well as this academic approach to media, there is the opportunity to be creative in the making of your own media products, in the 30% coursework component. Component 1: Investigating the Media. Here we consider lots of different media texts and learn new skills. Component 2: Investigating Media Forms and Products. We employ a more in-depth approach to three significant and well known media texts. Component 3: Media Production. You will be given the freedom and support to create your own media products in response to set briefs.