The qualification has been created in collaboration with professional bodies and organisations such as The Chartered Institute of Marketing. It has been mapped to industry standards and therefore it fulfils the latest industry requirements and work ready skills. It is a wide-ranging vocational programme which will enable you to explore many of the important aspects of modern marketing concepts in business: - Marketing in Business - Research the Marketing of a Product or Service - Digital Marketing Communications and Planning - Presenting a Marketing Campaign. Course Overview: Marketing in Business This is an externally examined unit, where student will sit an on screen test. It is available on demand, so that students can sit the exam when they are ready. Students will gain an understanding of how marketing works to help make businesses successful through understanding the needs, wants and aspirations of their customers, and satisfying them by selling products or providing services they want. This unit will give them the knowledge and understanding to progress to employment as a marketing and branding assistant, or marketing and communications assistant in marketing departments or marketing agencies. Research the Marketing of a Product or Service Students will be exploring the tools, techniques and marketing mix used for the successful marketing of products and services. They will plan and carry out research, and analyse and present research data on the marketing of products and services. Create Digital Marketing Communications Students develop the skills needed to develop and create digital marketing communications for a selected product or service. They will explore data on different types and uses of digital marketing communications and channels, and discover how to select suitable communications and channels to market products and services to target audiences. Students will gain practical skills in creating digital marketing personas and designing and creating digital marketing communications for a selected product or service. In addition, students will optimise digital marketing communications and review their effectiveness in meeting specified objectives. Plan and Present a Marketing Campaign Students develop the skills needed to be able to use market research to develop and present a marketing campaign for a product or service appropriate to a specific target market. Students will work to select and use suitable information to plan a marketing campaign aimed at a specific target market. They will gain practical skills in developing a marketing mix and materials for the marketing campaign to meet a specified brief. Students will prepare and deliver a marketing campaign presentation to an audience and use feedback received to review the campaign. In addition, students will build on the knowledge and skills developed in Units 1, 2 and 3 by using what they have learned in a specific context.
1 or 2 GCSEs at grades C or grade 4 and above, and 3 GCSEs at grade D or grade 3 including maths and English or related qualifications at level 1 including maths and English. You will also be asked to write a short written assessment to determine your appropriate level of study.
The qualification is comprised of 4 mandatory units; 1 externally assessed, 3 internally assessed.
About Education Provider
| Region | West Midlands |
| Local Authority | Walsall |
| Ofsted Rating | Good |
| Gender Type | Co-Educational |
| Address | Wisemore Campus, Walsall, WS2 8ES |
The qualification has been created in collaboration with professional bodies and organisations such as The Chartered Institute of Marketing. It has been mapped to industry standards and therefore it fulfils the latest industry requirements and work ready skills. It is a wide-ranging vocational programme which will enable you to explore many of the important aspects of modern marketing concepts in business: - Marketing in Business - Research the Marketing of a Product or Service - Digital Marketing Communications and Planning - Presenting a Marketing Campaign. Course Overview: Marketing in Business This is an externally examined unit, where student will sit an on screen test. It is available on demand, so that students can sit the exam when they are ready. Students will gain an understanding of how marketing works to help make businesses successful through understanding the needs, wants and aspirations of their customers, and satisfying them by selling products or providing services they want. This unit will give them the knowledge and understanding to progress to employment as a marketing and branding assistant, or marketing and communications assistant in marketing departments or marketing agencies. Research the Marketing of a Product or Service Students will be exploring the tools, techniques and marketing mix used for the successful marketing of products and services. They will plan and carry out research, and analyse and present research data on the marketing of products and services. Create Digital Marketing Communications Students develop the skills needed to develop and create digital marketing communications for a selected product or service. They will explore data on different types and uses of digital marketing communications and channels, and discover how to select suitable communications and channels to market products and services to target audiences. Students will gain practical skills in creating digital marketing personas and designing and creating digital marketing communications for a selected product or service. In addition, students will optimise digital marketing communications and review their effectiveness in meeting specified objectives. Plan and Present a Marketing Campaign Students develop the skills needed to be able to use market research to develop and present a marketing campaign for a product or service appropriate to a specific target market. Students will work to select and use suitable information to plan a marketing campaign aimed at a specific target market. They will gain practical skills in developing a marketing mix and materials for the marketing campaign to meet a specified brief. Students will prepare and deliver a marketing campaign presentation to an audience and use feedback received to review the campaign. In addition, students will build on the knowledge and skills developed in Units 1, 2 and 3 by using what they have learned in a specific context.
1 or 2 GCSEs at grades C or grade 4 and above, and 3 GCSEs at grade D or grade 3 including maths and English or related qualifications at level 1 including maths and English. You will also be asked to write a short written assessment to determine your appropriate level of study.
The qualification is comprised of 4 mandatory units; 1 externally assessed, 3 internally assessed.