Business Studies:Single

Course summary

In the first year students will study two themes: Marketing and People; and Managing Business Activities. In Marketing and People, students will study theories relating to how a business meets customer needs, the market, marketing mix and strategy, managing people and entrepreneurs and leaders. In Managing Business Activities, students will learn about theories relating to raising finance, financial planning, managing finance, resource management and the impact of external influences. In the second year, students will study a further two themes: Business Decisions and Strategy; and Global Business. In Business Decisions and Strategy students will develop an understanding of business objectives and strategy, business growth, decision-making techniques, influences on business decisions, assessing competitiveness and managing change. In Global Business, students will develop an understanding of globalisation, business expansion, global marketing and global industries and markets.