YEAR 12: Component 1 – Media Products, Industries and Audiences – Written Examination The following media forms will be studied: - Newspapers - Advertising and marketing - Music video - Radio - Video games - Film – cross media study Component 2 – Media Forms and Products in Depth – Written Examination The following media forms will be studied in depth: - Television - Magazines - Online media YEAR 13: Component 3 – Cross-media Production – Internally assessed In this component learners are required to apply their knowledge and understanding of media language, representation, audiences, media industries and the digitally convergent nature of the media via an individual production for an intended audience. The production will be based on two media forms for marketing of a film. Revision of components 1 and 2 will take place from the Spring term of Year 13. LEARNING AND SKILLS: The theoretical framework for analyzing and creating media provides learners with the tools to develop a critical understanding and appreciation of the media. The framework consists of four inter-related areas: Media language: How the media uses forms, codes and conventions to communicate meaning. Representation: How the media portray events, issues, individuals and social groups. Media industries: How the media industries’ processes of production, distribution and circulation affect media forms and platforms. Audiences: How media forms target, reach and address audiences, how audiences interpret and respond to them, and how members of audiences become producers themselves.