Business Studies:Single

Course summary

Business Studies will not make you a millionaire by the time you are 21. It will, however, provide an exciting insight into the dynamic world of business. You will learn the importance of marketing, how to identify, target and satisfy customer requirements, and how to motivate people, in order to maximize their output. You will learn that every business decision has financial implications, and you will be taught how to calculate profit, forecast cash flow and analyze a firm's published accounts. Apart from learning the theoretical aspects of business, examining case studies encourages students to use their initiative in problem-solving and gives rise to lively class discussions. Students will develop the knowledge and skills needed to analyze data, think critically about issues and make informed decisions – all skills that are needed for further study and employment. 1- What is business? 2- Managers, leadership, and decision making 3- Decision-making to improve marketing performance 4- Decision-making to improve operational performance 5- Decision-making to improve financial performance 6- Decision-making to improve human resource performance 7- Analysing the strategic position of a business (A-level only) 8- Choosing strategic direction (A-level only) 9- Strategic methods: how to pursue strategies (A-level only) 10- Managing strategic change (A-level only)