Theme 1: Marketing and people Students will develop an understanding of: - Meeting customer needs - The market - Marketing mix and strategies - Managing people - Entrepreneurs and leaders Theme 2: Managing business activities Students will develop an understanding of: - Raising finance - Financial planning - Managing finance - Resources management - External influences Theme 3: Business decisions and strategy This theme develops the concepts introduced in Theme 2. Students will develop an understanding of: - Business objectives and strategy - Business growth - Decision-making techniques - Influences on business decisions - Assessing competitiveness - Managing change Theme 4: Global business This theme develops the concepts introduces in Theme 1. Students will develop an understanding of: - Globalisation - Global markets and business expansion - Global marketing - Global industries and companies (multinational corporations)