Travel and Tourism

Course summary

This qualification is designed to support learners who want to study travel and tourism as the main element alongside another subject as part of a two-year, full-time study programme. The qualification would support progression to higher education or moving into the work environment. Units of work studied: THE WORLD OF TRAVEL & TOURISM - learners will understand the travel industry and its major importance to the economy. Learners will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK. GLOBAL DESTINATIONS - learners will research the features and appeal of different types of global destinations and their importance. PRINCIPLES OF MARKETING - learners will focus on how to develop a successful marketing plan for use by travel and tourism organisations to attract and engage customers TRAVEL & TOURISM BUSINESSES ENTERPRISES - learners will carry out research to identify a gap in the market for a new travel and tourism enterprise. They will develop a plan and marketing strategy and organise a pitch of the new idea to generate interest.