Students will study the purpose of different businesses, their structure, the effect of the external environment and how they need to be dynamic and innovative to survive. Marketing is a dynamic field central to the success of any business. Students will learn how a marketing campaign is developed, exploring different stages of the process that a business goes through when developing its campaign and develop their own campaign for a given product/service. Students will develop the skills and knowledge needed to understand, analyse and prepare financial information. Through the Recruitment & Selection Process unit, learners will investigate how the recruitment process is carried out in a business. The unit gives learners the opportunity to participate in selection interviews and review their performance.