Multimedia

Course summary

Over the two-year course, you will focus on media products and their audiences, exploring how the media target, engage and affect their consumers, as well as building up an in-depth understanding of planning and pre-production, equipping you with the confidence to step up to real-world media industry work. Alongside these two large areas, the course includes a sequence of specialist units, each with a focus on a specific area of media industry skills and knowledge. These include: how to plan and pitch a media product successfully; the role of the script in media products (and how to write an effective one); making a film (from initial concept through filming an extract to post-production); and advertising campaigns (how they work and how to plan and produce one). Across the course you will acquire skills in planning, pre-production, scripting, cinematography, editing and digital imaging, as well as honing your own creativity. You will be using industry standard software right from the beginning to make your initial ideas become a reality!