Business Studies:Single

Course summary

Theme 1: Marketing and People • Meeting customer needs • The market • Marketing mix and strategy • Managing people • Entrepreneurs and leaders Theme 2: Managing Business Activities • Raising finance • Financial planning • Managing finance • Resource management • External influences Theme 3: Business Decisions and Strategy (follows on from Theme 2) • Business objectives and strategy • Business growth • Decision-making techniques • Influences on business decisions • Assessing competitiveness • Managing change Theme 4: Global Business (follows on from Theme 1) • Globalisation • Global markets and business expansion • Global Marketing • Global industries and companies