Media studies will provide students with the tools to engage in critical understanding and analysis of the media. The framework consists of four inter related areas: • Media Language: how the media communicates meaning through their forms, codes, conventions and techniques. • Representations: how the media portrays events, issues, individuals and social groups. • Media Industries: how the processes of production, distribution and circulation engaged in by the media affect media forms and platforms. • Audiences: how media forms target, reach and addresses audience. How audiences respond to media forms and how audience members become producers themselves. Students will learn to understand how products constructed with encoded messages are decoded by the audience. They will discover how media products present versions of reality and reflect a dominant ideology of the creators of the product. Students will produce an individual cross-media production in response to a choice of briefs set by Eduqas, applying their knowledge and understanding of media language, representation, industry and audiences. The forms that learners can work in include television, magazine, film marketing, music marketing and online options. The intended audience and industry context are specified in the brief.