The travel and tourism industry is one of the biggest and fastest growing industries in the UK. This qualification includes three mandatory units and one additional unit covering the following content areas: • Travel and Tourism Industry – The travel and tourism industry in the UK is growing and is of major importance to the economy. Learners will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of tourism to the UK. • Global Destinations – Learners will investigate the features and appeal of global destinations. • Principles of Marketing in Travel and Tourism – Learners focus on how to develop a successful marketing plan for use by travel and tourism organisations to attract and engage customers. • Events, Conferences and Exhibitions – Learners will develop knowledge and skills in resource and financial planning as they gain an insight into a wide range of events, conferences and exhibitions that are relevant to the travel and tourism industry.