Business Studies:Single

Course summary

THEME 1 MARKETING AND PEOPLE The market, marketing mix and strategy managing people, entrepreneurs and leaders. THEME 2 MANAGING BUSINESS ACTIVITIES Raising finance, financial planning, managing finance, resource management, external influences. THEME 3 BUSINESS DECISIONS AND STRATEGY Business objectives and strategy, business growth, decision making techniques, influences on business decisions, assessing competitiveness, managing change. THEME 4 GLOBAL BUSINESS Globalisation, global markets and business expansion, global marketing, global industries and companies (multinational companies).