Media/Film/Tv Studies

Course summary

To foster an understanding of media products, the practices that lead to their production, the institutions in which they are produced, and the audiences who consume them. Students will be given the opportunity to work with media technologies in imaginative and inventive ways. The mass media play a central role in contemporary culture, society, and politics. They shape our perceptions of the world through the representations, points of view, and ideas they offer. The media have real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression, and the ability to participate in key aspects of society. Learners study a range of media forms in terms of a theoretical framework which consists of media language, representation, media industries, and audiences. All aspects of this theoretical framework are applied to magazines, newspapers, television, online, social, and participatory media. Advertising and marketing, film, music video, radio, and video games are studied in relation to sections of the framework. Additionally, students will plan and create a media product of their own, to demonstrate their understanding of production practices, audience targeting, and technical codes.