Applied Business

Course summary

Unit 1: Financial planning and analysis – External Exam In this unit, you will investigate how finance can help plan an enterprise, monitor its progress, and analyze financial decisions. Unit 2: Business dynamics – Internally assessed In this unit, you will develop your understanding of business organizations and how they can use their human, physical, and financial resources to achieve their goals. Unit 3: Entrepreneurial opportunities – External unit In this unit, you will develop your understanding of entrepreneurial opportunities and investigate how individuals can exploit these through personal enterprise; by offering a service. You will consider opportunities for your enterprise, for a given context, and propose marketing and operations activities to take advantage of the entrepreneurial opportunity. Unit 4: Managing and Leading People – External exam In this unit, you will investigate how managers can organize, motivate, and lead employees through organizational change to achieve business objectives. Unit 5: Developing a Business Proposal – Internally assessed In this unit, you will investigate the processes required to develop, present, and evaluate a business proposal. You will develop a concise proposal and present this to funding providers. Unit 8: Marketing communications – Internally assessed In this unit, you will investigate the use of marketing communications by small businesses, develop a marketing communications mix for your business proposal, and recommend a schedule of marketing communications.