Business

Course summary

Unit 1: What is business? Managing marketing and finance 1.1 Business and objectives 1.2 Forms of business and stakeholders 1.3 Marketing management 1.4 Financial management Unit 2: Managing people and operations 2.1 People management 2.2 Operations management 2.3 Managing business culture Unit 3: Business and society, business and the external environment, and business strategy 3.1 Business and society 3.2 Business and the external environment • 3.3.3 Strategy 3.4 Change