Business

Course summary

Students will study four key themes spread across the two years. Theme 1 and 2 will be studied in year one of the course while 3 and 4 will be studied in year two. The assessment covers all four themes. Theme 1 – Marketing and People Theme 1 will introduce students to how businesses meet customer needs and expectations, as well as analysing the markets in which they operate. They will also investigate the most effective ways to manage members of staff and see stories of success and failure in detail from prominent business leaders and entrepreneurs. Theme 2 – Managing business activities In Theme 2 students will consider financial management and how businesses raise and use finance effectively. They will also look at how businesses manage their resources on a day to day basis and any external influences (i.e. legislation or politics) that affect the way that they operate. Theme 3 – Business decisions and strategy Theme 3 looks at the objectives and strategies businesses set in order to maintain business growth, including which decision making techniques are used and the impact of different stakeholders groups on these decisions. Theme 4 – Global business For the final theme, students will study globalisation and the impact this has had on business expansion and the creation of a global market. Prominent examples of globalising businesses such as Netflix, Amazon, Jaguar Land Rover and Apple will be studied in detail.