The Level 3 Cambridge Technical-Digital Media Extended Certificate is equivalent to 1 A level and is made up of 2 exams and 3 coursework units. The course will be graded using the Pass, Merit & Distinction system. Unit 1- Media Products & Audiences Exam: • The purpose of media • How media products are advertised and distributed • How meaning is implemented in products • Target audiences of media products • Research data used by media institutions • Legal, ethical and regulatory issues associated with media products Unit 2- Preproduction & Planning Exam: • Factors that need to be considered during the planning of a media product • Interpret client requirements and target audience considerations • Plan the preproduction of a media product • To create and evaluate pre-production documents for a new media product Unit 3- Creating Media Products Coursework: • Create a proposal with sample materials for an original media product to a client brief • Plan and develop preproduction materials for an original media product to a client brief • Create production materials for an original media product to a client brief • Carry out post-production techniques and processes for an original media product to a client brief Unit 20 Advertising Media Coursework: • How existing advertising campaigns embed advertisements across a range of media product • To plan a cross media advertising campaign to a client brief • To produce the planned media components Unit 21 Plan & deliver a pitch for a media product Coursework: • To generate ideas for an original media product based on a client brief • To create a proposal and pitch for an original media product based on a given brief • To pitch ideas on a proposed media product and respond to questions Unit 23 Create a personal Media Profile: • The purpose and use of a personal media profile • Scope and plan content for a personal media profile • To repurpose content and create the personal media profile