Business

Course summary

During the first year of the course students will develop an understanding of: • meeting customer needs • the market • marketing mix and strategy • managing people • entrepreneurs and leaders • raising finance • resource management • external influences During the second year of the course students will develop an understanding of: • business objectives and strategy • business growth • assessing competitiveness • managing change • global markets and business expansion • global marketing • global industries and companies What next? This course is for students who are interested in following a career in one of the many areas of business or who are following a pathway to further study. It is particularly suitable for those considering a career in Human Resources, Accounting, Marketing or Operations Management. Further Information: If you need any further information about studying Business A Level, please contact Miss Bains sbains@bluecoat.uk.com