Business

Course summary

Students will study the following topic areas: Theme 1: Marketing and People Meeting customer needs The Market The Marketing Mix and Strategy Managing People Entrepreneurs and Leaders Theme 2: Managing Business Activities Raising Finance Financial Planning Managing Finance Resource Management External Influences Theme 3: Business Decisions and Strategy Business Objectives and Strategy Business Growth Decision Making Techniques Influences on Business Decisions Assessing Competitiveness Managing Change Theme 4: Global Business Globalisation Global Markets and Business Strategy Global Marketing Global Industries and Multinational Corporations