IB Business Management

Course summary

Students on the IB Diploma in Business Management learn the key characteristics of business organisation and environment. We focus on the functions of human resources, finance, marketing and operations. The IB course allows students to develop a holistic understanding of today’s complex and dynamic business environment. Students learn to analyse, discuss and evaluate business activities at local, national and international level, exploring, through case study and student investigation, a range of organisations, as well as the socio-cultural and economic contexts in which they operate. Course Content: This course covers five key units, building your understanding of how businesses operate from the ground up to global strategies. Unit 1: Organisation and Environment Introduces the fundamentals of business, including: • What business management is all about. • Different types of organisations (e.g., for- profit, non-profit). Unit 2: Human Resource Management Focuses on the people aspect of business: • The functions and evolution of human resource management. • Different types of organisational structures. • Leadership and management styles. Unit 3: Finance and Accounts Covers the financial heartbeat of a business: • Various sources of finance. • Analysing costs and revenues. • Performing break-even analysis. Unit 4: Marketing Explores how businesses connect with their customers, including: • Developing marketing plans, including an introduction to the four Ps (Product, Price, Promotion, Place). • Techniques for sales forecasting. • Understanding international marketing. Unit 5: Operations Management Focuses on how goods and services are produced, including: • The role of operations management in a business. • Different production methods • Principles of lean production and quality management.