Digital Media

Course summary

Over the two years of study, students will cover five units of study: • Media Products and Audiences (Exam) Students will gain an understanding of ownership models in the media industries, how to analyse different media products and about how audiences are categorised, researched and targeted by media producers. They will also learn how media institutions distribute and advertise their products to audiences. • Pre-Production and Planning (Exam) Students will learn how to carry out research in the planning stage of a media production and about the constraints that need to be considered, including timescales and resources. They will also understand how to create pre-production documents in relation to client requirements. • Creating a Digital Product (Coursework) In this coursework unit students will be allowed to put what they have learned in the two examined units into practice by developing a digital product for an identified client. This product can be audio, visual or print based depending on their own interests. • Journalism and the News Industry (Coursework) This unit allows students to investigate the contemporary news industry and how audiences receive news. They will also investigate news gathering techniques, research methods and press regulation as well as being given the opportunity to create their own news articles. • Advertising Media (Coursework) Students will produce a campaign for a product or service, selecting the appropriate media components to produce it. They will produce original media components for incorporating into a campaign, considering the market and its target audience.