Marketing T-Level (Business & Enterprise)

Course summary

This is a two-year course and includes 9 weeks of industry placement in a role where you will gain extensive experience in this sector. Students will develop an understanding of a broad range of issues relevant to the sector. You will cover the purpose of marketing, how it adds value to an organisation including leadership, culture and impact. Career paths include digital marketing, advertising, market research and testing, public relations, events and many more. You will cover: Marketing principles and its importance to organisation Business to business (B2B), business to consumer (B2C) and other models Routes to market Customer personas and how they are used in marketing campaigns Consumers and what influences their behaviour Business aims including for profit and not for profit marketing objectives The marketing and promotional mix