Business

Course summary

The business course is organised across four key themes: Theme 1: Marketing and People • Meeting customer needs • Marketing mix and strategy • Managing people Theme 2: Managing Businesses • Raising and managing finance • Financial planning • Resource management • External environment Theme 3: Decisions and Strategy • Business strategy • Decision making • Influences on business • Managing change Theme 4: Global Business • Globalisation • Global Marketing • Global industries and companies These four themes include current issues and revolve around a problem-solving, dynamic approach to understand the world of business. A range of methods are used including formal teaching, group and individual work. You will also be encouraged to research across the four themes and have a good working knowledge of the world of business. Students with an AS/A Level in Business will have access to a wide range of possible careers and higher education opportunities. The focus on international business will equip you to work in the increasingly global market place. Careers in Management, Marketing or Human Resources are all a possibility.