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Visitor attraction general manager
Visitor attraction general managers look after the operation and finances of an attraction, and the health and safety of staff and visitors.
Average salary (a year)
£22000
Starter
£45000
Experienced
Typical hours (a week)
39.0 to 41.0 hours
a week
Work Hours
evenings / weekends / bank holidays
flexibly
How to become
Explore the different ways to get into this role
You can get into this job through:a university course; a college course; working towards this role; applying directly
University
There is no set entry route to become a visitor attraction general manager but it may be useful to do a relevant foundation degree, higher national diploma or degree in
tourism, resort management, marketing, business management
Entry requirements
You'll usually need:
  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree
College
You could work towards this role by doing a subject like a Level 3 Extended Diploma in Leisure and Tourism.
This would teach you some of the skills and knowledge you need and may help you to get a job as a trainee assistant manager.
Entry requirements
You'll usually need:
  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course
More Information
equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
funding advice|https://www.gov.uk/further-education-courses/financial-help
search for courses|/find-a-course
Work
It may be possible to work your way into this job by starting in a customer service or hospitality role, with an attraction, and apply for promotion when you've got enough experience.
Direct Application
You can apply directly for jobs if you've got relevant skills and knowledge. For example, you'll have an advantage if you've worked in visitor attraction management, or have experience in leisure, hospitality, catering or retail management.
More Information
Career Tips
You're likely to find work with local authorities, theme parks, national parks, museums and sites of cultural and historical interest.
What it takes
Find out what skills you’ll use in this role
Skills and knowledge
You'll need:
    Business management skills
    Leadership skills
    Customer service skills
    The ability to use your initiative
    The ability to accept criticism and work well under pressure
    To be thorough and pay attention to detail
    The ability to sell products and services
    Maths knowledge
Digital Skills Level
to be able to use a computer and the main software packages competently
Other Requirements
You may need a driving licence for some jobs.
What you will do
Discover the day-to-day tasks you’ll do in this role
Day to day tasks
In your day-to-day duties, you could
manage budgets, work with suppliers, local government, trade bodies and the media, oversee health and safety procedures, recruit and train staff, manage staff and lead meetings, develop new business opportunities, promote the attraction to increase visitor numbers
Working environment
You could work at an information centre, at monuments and castles, in a museum, at an art gallery or at a zoo.
You may need to wear a uniform.
Your working environment may be outdoors some of the time.
Career Path & Progression
Look at progression in this role and similar opportunities
With experience, you could progress to senior roles like divisional, regional or group director.
Job profile data provided by The National Careers Service.
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