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Web content editor
Content designer, digital editor, online content producer
Web content editors research, write and manage an organisation’s online content, including text, images, video and social media.
Average salary (a year)
£22000
Starter
£40000
Experienced
Typical hours (a week)
35.0 to 40.0 hours
a week
Work Hours
evenings
occasionally
How to become
Explore the different ways to get into this role
You can get into this job through:a university course; a college course; an apprenticeship; working towards this role
University
Web content editor roles are open to graduates of most subjects as long as you have an excellent standard of written English and good IT skills.
You might have an advantage if you study
digital media, English, journalism, marketing, digital communications
Entry requirements
You'll usually need:
  • 2 to 3 A levels, or equivalent, for a degree
More Information
equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
student finance for fees and living costs|https://www.gov.uk/student-finance
university courses and entry requirements|https://www.ucas.com/
College
You could take a college course to get some of the skills you'll need as a web content editor. Courses include
English, creative digital media, digital marketing
Entry requirements
Entry requirements for these courses vary.
    Apprenticeship
    You could apply to do an apprenticeship, such as
    Content Creator Level 3 Advanced Apprenticeship, Publishing Assistant Level 3 Advanced Apprenticeship, Publishing Professional Level 4 Higher Apprenticeship
    These usually up to 2 years to complete.
    If you're aiming to become a web content manager, you could apply to do a Digital Product Owner Level 4 Higher Apprenticeship which takes 2 years.
    Entry requirements
    You'll usually need:
    • 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, including English and maths, for an advanced apprenticeship
    • 4 or 5 GCSEs at grades 9 to 4 (A* to C) and A levels, or equivalent, for a higher or degree apprenticeship
    More Information
    equivalent entry requirements|https://www.gov.uk/what-different-qualification-levels-mean/list-of-qualification-levels
    guide to apprenticeships|https://www.gov.uk/apprenticeships-guide
    Work
    You might be able to train on the job in a digital editorial assistant role. You could move on to become a web content editor, then web content manager as you get more experience.
    You'll usually need experience in
    writing to brand and style guidelines, including use of plain English, content management systems (CMS), search engine optimisation (SEO)
    More Information
    Career Tips
    When applying for jobs, you might find it useful to have examples of your work, like online articles or blogs. This could be from an internship or voluntary work, such as writing content for a charity website.
    Employers might also want you to have an understanding of their target audience and experience in the subject that the website covers.
    Further Information
    You can get more advice on working with online content from:techskills, Chartered Institute of Editing and Proofreading, Discover Creative Careers
    What it takes
    Find out what skills you’ll use in this role
    Skills and knowledge
    You'll need:
      Knowledge of english language
      Knowledge of media production and communication
      To be thorough and pay attention to detail
      Excellent verbal communication skills
      Excellent written communication skills
      The ability to work well with others
      To be flexible and open to change
      The ability to organise your time and workload
    Digital Skills Level
    to be able to use a computer and the main software packages confidently
    What you will do
    Discover the day-to-day tasks you’ll do in this role
    Day to day tasks
    As a web content editor you could
    find out and test what users and clients need from the website, research, write, edit and proofread content, following style and accessibility guidelines, commission content from outside agencies, use a content management system (CMS), develop strategies to improve your site and increase its audience, analyse feedback and data to plan work, create reports and fix problems
    In a larger organisation, you might work closely with web professionals, like a user researcher and user experience (UX) designer to create new web pages, content and online tools.
    Working environment
    You could work in an office, at a client's business or from home.
    Career Path & Progression
    Look at progression in this role and similar opportunities
    With experience you could
    become a lead content designer or web content manager, work on a freelance basis or set up your own business, do extra training to move into website development or service design, specialise in areas like web accessibility standards, copyright or information management
    Job profile data provided by The National Careers Service.
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