Business Studies

Assessment

Year 12 Content: Unit 1 — Exploring Business (Coursework 3 x Assignments) In this introductory unit, learners study the purposes of different businesses, their structure, the effect of the external environment, and how they need to be dynamic and innovative to survive. Unit 2 —- Developing a Marketing Campaign (External examination 3 hrs prep, 2 hour paper) RESIT available In this unit learners will gain skills relating to, and an understanding of, how a marketing campaign is developed.