Business Studies:Single

Assessment

PAPER 1: MARKETING, PEOPLE AND GLOBAL Paper 1 is a written examination and will assess marketing, people, and global businesses. Questions will be drawn from Themes 1 and 4, and from local, national, and global contexts. • Exam Length: 2 hours. • Exam Weighting: 35% of the total qualification. • Questions: The paper has two sections, A and B. Students answer all questions from both sections Sections A and B each comprise one data response question that is broken down into several parts, including one extended open-response question. • Marks: 100 marks in total. PAPER 2: BUSINESS ACTIVITIES, DECISIONS Paper 2 will assess business finance and operations, business decisions, and strategy. Questions will be drawn from Themes 2 and 3, and local, national, and global contexts. • Exam Length: 2 hours. • Exam Weighting: 35% of the total qualification. • Questions: The paper has two sections, A and B. Students answer all questions from both sections. Sections A and B each comprise one data response question broken down into several parts, including one extended open-response question. • Marks: 100 marks in total. PAPER 3: INVESTIGATING BUSINESS IN A COMPETITIVE ENVIRONMENT Paper 3 will assess content across all four themes. Questions will be drawn from local, national, and global contexts. For Paper 3, there will be a pre-released context document issued. A new context will be given out each year and will relate to the examination series for the following summerThe context will focus on a broad context, such as an industry or market in which businesses operate. The question paper will be in two sections. The first section will focus on the broad context provided. This will be outlined to centers through the pre-released document. Questions will focus on the broad context. The second section will focus on at least one strand within the context provided, such as a particular business. Each section will contain unseen stimulus materials comprising quantitative and qualitative evidence. Students are required to apply their knowledge and understanding of Themes 1, 2, 3, and 4 and their understanding of the broad context to this evidence. Students cannot take any of their research or investigation data carried out as part of the pre-release into the examination.