Travel and Tourism

Course summary

This course is for those wishing to learn about the Travel & Tourism industry as part of a balanced programme of study. You will develop the skills needed to examine, interpret and analyse a variety of statistics that measure the importance of the industry in the UK. You will investigate the features, appeal of different global destinations, visitor attractions and events. You will also explore how to develop a successful marketing plan for a travel and tourism organisation. Three compulsory units include: • The World of Travel and Tourism • Global Destinations • Principles of Marketing in Travel and Tourism • Students can choose from the following units: • Visitor Attractions • Events, Conferences, and Exhibitions.