Business Studies:Single

Course summary

This course requires students to develop practical and theoretical understanding of: Marketing and People - Students will develop an understanding of marketing, customer needs, the market, marketing mix and strategy, managing people, entrepreneurs, and leadership. Managing business activities - Students will develop an understanding of raising finance, financial planning, managing finance, resource management, and external influences. Business decisions and strategy - Students will develop an understanding of business objectives and strategy, Business growth, Decision-making techniques, influences on business decisions, assessing competitiveness, and Managing change. Global business - Students will develop an understanding of Globalization, Global markets and business expansion, Global Marketing, Global industries, and companies (multinational corporations). Topics Studied: ● Market Research ● Entrepreneurs and leaders ● Managing People ● Sources of Business Finance ● Resource Management ● Financial Planning ● Business Objectives and Strategies ● Global Marketing