Business Studies:Single

Course summary

Theme 1 - Marketing and People - Students will develop an understanding of: ∙ Meeting customer needs ∙ The market ∙ Marketing mix and strategy ∙ Managing people ∙ Entrepreneurs and leaders. Theme 2 – Managing Business Activities - Students will develop an understanding of: ∙ Raising finance ∙ Financial planning ∙ Managing finance ∙ Resource management ∙ External influences. Theme 3 - Business Decisions and Strategy - This theme develops the concepts introduced in Theme 2. Students will develop an understanding of: ∙ Business objectives and strategy ∙ Business growth ∙ Decision-making techniques ∙ Influences on business decisions ∙ Assessing competitiveness ∙ Managing change. Theme 4 – Global Business - This theme develops the concepts introduced in Theme 1. Students will develop an understanding of: ∙ Globalization ∙ Global markets and business expansion ∙ Global marketing ∙ Global industries and companies (multinational corporations).