Business Studies:Single

Course summary

You'll gain an understanding of how the functional areas in a business work, such as finance and operations. Money is what keeps a business going, like the fuel in a car, and operations is the engine, producing goods efficiently, and to the quality demanded by customers. You'll also look at the people and how a business recruits and maintains its staff. Then there's marketing. This is how a business communicates what they do to their customers and how they reach their target markets to improve sales. Business is an exciting subject which is always changing, and no two businesses are the same. Studying A Level Business will introduce you to current business practice, and be able to use the knowledge gained to make your own judgements. Year 12: • What is business? • Managers, leadership and decision making • Decision making to improve marketing performance • Decision making to improve operational performance • Decision making to improve financial performance • Decision making to improve human resource performance Year 13: • Analysing the strategic position of a business • Choosing strategic direction • Strategic methods: how to pursue strategies • Managing strategic change