Business Studies:Single

Course summary

This course is relevant to people with an interest in what is going on in the world around them, especially in terms of the behavior of small, medium-sized, and large businesses. It is for people who want to understand, analyze, and evaluate why businesses do what they do. It is not a course about how to set up a business but you will learn lots of useful things if that is what you want to do. It teaches you to be critical, and analytical and to write extended evaluations, giving you the necessary theoretical models so that you can evaluate real business decisions for yourself. This includes the following topic areas: 1. What is business? 2. Managers, leadership, and decision making 3. Decision-making to improve marketing performance 4. Decision-making to improve operational performance 5. Decision-making to improve financial performance 6. Decision-making to improve human resource performance 7. Analysing the strategic position of a business 8. Choosing strategic direction 9. Strategic methods: how to pursue strategies 10. Managing strategic change