Business Studies:Single

Assessment

Theme 1: Marketing & people Students will develop an understanding of: ➢ Meeting customer needs ➢ The market ➢ Marketing mix and strategy ➢ Managing people ➢ Entrepreneurs and leaders ➢ Assessing competitiveness Theme 2: Managing business activities Students will develop an understanding of: ➢ Raising finance ➢ Financial planning ➢ Managing finance ➢ Resource management ➢ External influences Theme 3: Decisions & Strategy Students will develop an understanding of: ➢ Business objectives and strategy ➢ Business growth ➢ Decision-making techniques ➢ Influences on business decisions ➢ Assessing competitiveness and managing change.