Business

Course summary

Theme 1: Marketing and People Meeting customer needs The market Marketing mix and strategy Managing people Entrepreneurs and leaders Theme 2: Managing Business Activities Raising finance Financial planning Managing finance Resource management External influences Theme 3: Business Decisions and Strategy Business objectives and strategy Business growth Decision-making techniques Influences on business decisions Assessing competitiveness Managing change Theme 4: Global Business Globalisation Global markets and business expansion Global marketing Global industries and companies (multinational corporations) Teaching Styles Students will apply their knowledge and understanding to real-life business contexts, with updated content to reflect the issues impacting on real modern business case studies. Students will develop transferable skills that support higher education study and the transition to employment, including numeracy, communication, an understanding of the business environment and commercial awareness. Through class work and preparation students will develop their breadth and depth of knowledge and understanding, with applications to a wider range of contexts and more complex business information to help enable students to take a more strategic view of business opportunities and issues. Preparation for external assessment will be developed by encouraging students to use an enquiring, critical and thoughtful approach to the study of business, to understand that business behaviour can be studied from a range of perspectives and to challenge assumptions.