BTEC Creative Digital Media Production

Course summary

You will learn about the way in which pre-production occurs before any media product is actually made, which entails the processes that are followed, the way these are documented, how the planning takes place and all of the legal and ethical regulations and requirements that need to be taken into consideration. You will learn about the way media texts and products represent different people, places and groups; explore the reasons behind this and also the different ways in which these affect audiences. You will learn about the way the media organisations would respond to commissions in order to generate business; how they would use data, existing products and surveys to target particular audiences and when how their media language choices (font, colours, setting, narrative, music, images etc) would target these target audiences. You will also learn how to produce and edit your own film.