Business Studies

Course summary

The course aims to take a holistic approach to the subject and demonstrate the interrelated nature of business using business models, theories and techniques to support analysis of contemporary business issues and situations. The content is designed to engage students through topics and issues that are relevant in today’s society. Students will develop an understanding of:Meeting customer needs | the market | marketing mix and strategy | managing people | entrepreneurs and leaders | raising finance | financial planning | managing finance | resource management | external influences | business objectives and strategy | business growth | decisionmaking techniques | influences on business decisions | assessing competitiveness | managing change | globalisation global markets and business expansion | global marketing | global industries and companies (multinational corporations). Students will be expected to keep up to date with news and business affairs.