BTEC Level 3 Travel & Tourism Extended Certificate

Course summary

Britain will have a tourism industry worth over £257 billion by 2025 – just under 10% of UK GDP and supporting almost 3.8 million jobs, which is around 11% of the total UK number. (visitbritain.org). Course Content: Year 12 Unit One. The World of Travel & Tourism This unit covers the key components of the Travel and Tourism industry, using data to analyse key trends and their impact on one of the fastest growing industries in the UK. Year 12 Unit Three. Principles of Marketing in Travel & Tourism Students will develop a marketing plan for a new product or service for use by a travel and tourism organisation to attract and engage customers. Two travel and tourism organisations must be chosen, a transport and another type of provider for example, tour operator, attraction, hotel. Year 13 Unit Two. Global Destinations Students will start this module at the end of Year 12 and may have summer work to ensure they can complete the January assessment. Students will investigate and analyse the features and appeal of global destinations taking into account travel planning, trends and factors that affect the popularity of global destinations. Year 13 Unit 9. Visitor Attractions Students analyse and investigate the nature and role of built and natural attractions, their commercial success and appeal, responses to visitor needs and importance of delivering a memorable visitor experience.