Business Studies

Course summary

A’ level Business Studies provides students with the opportunities to develop important skills and relevant tools that equip them with the knowledge to set up their own business, move into employment or progress onto university. A’ level Business Studies is relevant to the world around us and provides you with an understanding of what makes a successful business and why some businesses fail. Business Studies is a relevant course which will help you to make the most of your future career. Theme 1: Marketing and People Students will develop an understanding of: • meeting customer needs • the market • marketing mix and strategy • managing people • entrepreneurs and leaders Theme 2: Managing Business Activities Students will develop an understanding of: • raising finance • financial planning • managing finance • resource management • external influences Theme 3: Business Decisions and Strategy This theme develops the concepts introduced in Theme 2. Students will develop an understanding of: • business objectives and strategy • business growth • decision-making techniques • influences on business decisions • assessing competitiveness managing change Theme 4: Global Business This theme develops the concepts introduced in Theme 1. Students will develop an understanding of: • globalisation • global markets and business expansion • global marketing • global industries and companies (multinational corporations)