Creative Digital Media Production - BTEC Level 3 Extended Certificate

Course summary

Why choose Creative Media? With digital increasingly mediating how we interact with each other and the world, expertise in creative digital media production has never been so highly sought after. This BTEC Level 3 course in creative digital media production is a highly specialised work-related course that will give you the knowledge, understanding and skills that are needed to prepare for employment in the creative media Sector and provide a good basis to go onto more advanced work related qualifications. You learn by completing projects and assignments that are based on realistic workplace situations and activities. The BTEC Level 3 National Extended Certificate is equivalent to one GCE A Level. Course Details This course requires you to study three mandatory units and one optional: Unit 1 - Media Representation (Mandatory) A Media messages Media representations in context Introduction to theories of media representation B Understanding media messages Constructing messages Audience decoding Semiotics: media language Expectations and subversion of genre C Stylistic codes Camerawork and photography Lighting Editing Sound Design D Effects of media messages Effects of representation Unit 4 - Pre Production Portfolio (Mandatory) A Understand the requirements of preproduction of a digital media product Requirements for a specific media production The formats for pre-production processes The functions of pre-production processes The purposes of pre-production documentation B Carry out pre-production for a digital media product Procedures to follow Pre-production requirements relevant to specific media sector C Produce a pre-production portfolio for a creative media production Formats for documenting pre-production Contents of pre-production portfolio Maintaining a pre-production portfolio D Review pre-production of a digital media product Elements of pre-production Project management Unit 8 - Responding to a Commission (Mandatory) A Rationale for ideas in response to a commission Use of research and background material Understanding the client/commission Ideas generation The rationale for final idea B Developing a response to a commission The pitch The proposal C Operational considerations of the proposal Production considerations Content considerations D Presentation of creative ideas Written and visual communication The treatment Unit 14 - Digital Magazine Production (Chosen Option) A: Understand the considerations, codes and conventions of a specific genre of magazine for print and digital platforms Magazine genres Codes and conventions Platform considerations B: Develop materials for magazine production Source, log and generate appropriate content Preparing content in appropriate formats C: Produce magazine layouts in the codes and conventions of a genre Magazine production stages Creating magazine layouts