Digital Media

Course summary

Why study Digital Media at William Farr? For those who are creative and curious about how media shapes the world around us, this is the course for you! The OCR Level 3 Cambridge Technical Extended Certificate in Digital Media is a practical, hands-on qualification that blends creativity with technical skills. Students will learn how to plan, produce, and market digital content, using industry-standard tools and techniques. This course is designed to give real-world experience, from pitching ideas to creating professional-quality media products. It’s an exciting alternative to traditional A Levels, perfect for students who want to combine theory with practical projects and develop skills that employers and universities value. What will you study? Students will explore the media industry and learn how products are designed to engage audiences. Core units include Media Products and Audiences, where students will discover how media organisations target and attract viewers, and Pre-production and Planning, which teaches them the essential steps for creating successful media projects. Students will also create a media product, where they’ll design and produce their own work—such as a film, music video, or print campaign—using professional software like Adobe Creative Suite. The optional units we have chosen include Advertising Media and Social Media, and Globalisation.