Business

Course summary

A study of the world of business is practical, up to date and exciting. Ideas, situations and theories are explored and investigated using real examples and personal experience. The subject is explored through case studies, problem-solving activities, data interpretation, personal research, presentations and IT applications. It is important you are interested in business matters and have a desire to explore why and how the study of business contributes to modern life. THE FUTURE: There are many types of business careers including: Advertising Account Executive, Banker: Investment/Commercial, Banking Manager, Buyer, (Industrial or Retail), Distribution/Logistics Manager, Insurance Underwriter, Management Consultant, Market Research Executive, Human Resources Manager, Public Relations Account, Stockbroker. YEAR 12: Theme 1: Marketing and people Meeting customer needs • The market • Marketing mix and strategy • Managing people • Entrepreneurs and leaders Theme 2: Managing business activities • Raising finance • Financial planning • Managing finance • Resource management • External influences YEAR 13: Theme 3: Business decision and strategy • Business objectives and strategy • Business growth • Decision-making techniques • Influences on business decisions • Assessing competitiveness • Managing change Theme 4: Global business • Globalisation • Global markets and business expansion • Global marketing • Global industries and companies (multinational corporations)