Enterprise and Marketing CNAT (Business BTEC)

Assessment

Unit RO64: Enterprise and Marketing Concepts: This unit provides an overview and introduction to the key concepts. You will consider how a business markets its products and services to its customers and review the internal areas that enable a business to operate successfully. This unit is assessed by an exam. Unit R065: Design a Business Proposal: The aim of this unit is to design a product using a business challenge scenario. You will then produce a proposal that explains who your customers might be, identifies market research methods, states how you will advertise your product to your customers, calculate costs and then justify your pricing strategies. Once completed, you will use your business acumen to determine whether the proposal is a realistic option. This unit is assessed by coursework. Unit R066: Market and Pitch a Business Proposal: The aim of this unit is to develop the skills learnt in Unit RO65 and to consider how a unique brand identity and promotional plan are important in business. This unit has different practical elements which will include how to plan, deliver and review a pitch. This unit is also assessed by coursework.