Business Studies:Single

Course summary

In Year 12, students will learn why and how entrepreneurs start business enterprises and the forms of business ownership they choose to set up. Students will then investigate and learn about how businesses are run in a wide variety of functional areas, including: • Marketing e.g. market research, product development, and promotion • Human resources e.g. recruitment, payment, training, and motivation • Finance e.g. raising finance, cash flow management, and measuring profitability • Operations e.g. stock control, quality management, and the use of new technology In Year 13, Students will investigate the wider strategic and long-term issues affecting business performance and competitiveness, including: • Government e.g. UK government and EU controls • Economic conditions e.g. the effects of interest rate and economic growth changes on business • International trade and competition and multi-national enterprises • New technology e.g. digital marketing, new production processes • Business and society e.g. the environment and business ethics