Business Studies:Single

Course summary

The profile of Business as a subject has never been higher. From the global collapse of economic systems and the role of the banking sector, to big corporate buy-outs such as the purchase of Costa by Coca-Cola, never before has business been under such close scrutiny. The credit crunch and the huge media interest have presented great challenges to organisations, both in terms of keeping their customers and maintaining their reputation. In addition, extra attention has been paid to business in the entertainment world with shows like The Apprentice and Dragons’ Den based around individuals’ entrepreneurial capability. This course offers a theoretical understanding of how businesses operate and provides opportunities to embed this understanding in real-world examples.