Business Studies:Single

Course summary

What will I learn? Theme 1: Marketing and people - Meeting customer needs - The market - Marketing mix and strategy - Managing people - Entrepreneurs and leaders Theme 2: Managing business activities - Raising finance - Financial planning - Managing finance - Resource management - External influences Theme 3: Business decisions and strategy - Business objectives and strategy - Business growth - Decision-making techniques - Influences on business decisions - Assessing competitiveness Theme 4: Global business - Globalization - Global markets and business expansion - Global marketing - Global industries and companies (multinational corporations)